Más conversación

Seth Godin insiste en el tema de que la comunicación del monólogo ha muerto. En su último libro (muy viral como él dice) escribe como resumen:

"Marketing by interrupting people isn’t cost-effective anymore. You
can’t afford to seek out people and send them unwanted marketing
messages, in large groups, and hope that some will send you money.
Instead, the future belongs to marketers who establish a foundation
and process where interested people can market to each other. Ignite
consumer networks and then get out of the way and let them talk."


¿Nos lo creemos? Vamos a recapacitar es demasiado categórico.